Recap lesson
Q1- Name three purposes of commercial radio
-persuade
-inform
-sell
-event
-competition
-advertising
Q2 - To advertise to radio listeners a product service
-Humor
-shock
-Repetion
-intertextuality
Q3 - selling new cast
-characters
-narrative
-music sound
-diegetic non diegetic
Q4 list at least 2 regulators - secify what they can do and why (terms)
-ASA (Advertising Standard Authority regulates tv, radio commercial
when the advert should be played e.g before /after Watershed )
-OFCOM can do the same as ASA
Fair Play - fair play is used he advertising doesn't bash other brands names and is sutiable
Golden Rules in commercial Radio
-Persuade
-Inform
-Sell
Maslow Hierarchy of need
1 Physiological needs
2 Safety need
3Love needs
4 esteem needs
5 self actualisation
Comments
Post a Comment