Recap lesson 


Q1- Name three purposes of commercial radio
   
-persuade
-inform
-sell
-event
-competition
-advertising

Q2 - To advertise to radio listeners a product service

-Humor
-shock
-Repetion
-intertextuality


Q3 - selling new cast
-characters
-narrative
-music sound
-diegetic non diegetic

Q4 list at least 2 regulators - secify what they can do and why (terms)

-ASA (Advertising Standard Authority regulates tv, radio commercial
when the advert should be played e.g before /after Watershed )

-OFCOM can do the same as ASA

Fair Play - fair play is used he advertising doesn't bash other brands names and is sutiable

Golden Rules in commercial Radio 
-Persuade
-Inform
-Sell


Maslow Hierarchy of need 

 1 Physiological needs  
2 Safety need 
3Love needs 
4 esteem needs 
5 self actualisation 
                         
           




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