class work

Synergy

Analogue and Digital

Stages of Production

LO to understand the stages of production when creating a media product

·      Someone has an idea – PRE PRODUCTIO

·       The idea must be developed – PRE PRODUTION

·      Research must be conducted – PRE PRODUCTON

·      The idea is pitched – PRE PRODUCTION

·      The idea must be thoroughly planned before production – PRE PRODUCTION

·      The product is created - PRODUCTION

·      The product is sold – DISTRBTION

·      The product is consumed by the audience – EXHIBITION  

Steps by 5 categories

·      PRE – PRODUCTION

·      PRODUCTION

·      POST – PRODUCTION

·      DISTRIBTION

·      EXHIBTION

List of things to develop a game

·      Someone has an Idea for the game  

·      The idea will then be developed

·      After developed it they will Research information will be conducted on the audience and information

·      Idea is pitched to business for the funds

·       The game idea will be thoroughly planned before going the to the production stage.

·      Once on to the production stage the game is then created

·      Once finished being produced the game is then sold

·      The product is the consumed by the audience and is bought by the buyer.

Technological convergence

Media technological convergence is the tendency that as technology changes; different technological systems sometimes evolve towards performing similar tasks. For example: am mobile phone can now do more than just call and text, it has a number of other functions reducing the need for a bunch of devices.

Key terms

·      Immediacy

·      Access

·      Convince

·      Portability

·      Connectivity

·      Interactivity

·      Personalisation  

My Mobile phone is a device for accessing content from many media sectors such as moving image sector for example my Mobil phone is now able to take photos and upload them on to social media platforms. As technical convergence has improved my phone is now able to do multiple tasks

Some of the advantages are I have better access to apps and is more portable and is more immediate as before we had to have other device in order to do the things we can do on one phone. This has aloud us to be more connective to one another as we are all connecting with people who previously would be hard or impossible to do. For example I am able to connect with friends and family in other countries simply by a phone call or a Skype conversation. As well it has become more convince for people to have a mobile phone, as you are able to do multiple things on it and download and apps and vote on shows.

Some of the disadvantages of this converges include that we may lose touch of reality as we always have immediate access to things like ubers and taxes that why would you walk. As well as we can talk virtually people might find it hard to talk face to face. It is so much easier for hacker to do so much damager like hake it to personal details and take money. Or worse hake into big companies.

You can create and edit video or images using your phone such as taking photos and putting them on insta and Facebook Make video put the m on YouTube as well you can consume and watch you tube videos Like posts.

User generated content

user generated content is any form of content created by user of system or service and made avalible publicly

examples would be youtube

consider your digital media


regulatory bodies 

• To explore how products are regulated.

Films

• All films in the uk are regulated by the british board of film control.
• video BBFC - british board of film control.

Video BBFC put age rating on film and what content for example (nudity, sex ect )

Game 

All games in the Uk are regulated by pan European game information.

pegi play the game put a rating on the game and put a rating on the game 

Regulatory Bodies 

+9

ASa is advertising standard authority  

Advertising to make sure stuff is suitable for all views and not misleading and handle complaints

IPSO - independent press standards organisation

OFCOM - office of communication

PEGI - The Pan-European Game Information age rating system was established to help European parents make informed decisions on buying computer games. It was launched in spring 2003 and replaced a number of national age rating systems with a single system now used throughout most of Europe, in 30 countries.

BBFC - The British Board of Film Classification is an independent, non-governmental body, which has exercised responsibilities over cinema for a hundred years, and over video and subsequently DVD since 1985. They are mainly responsible for classifying films with ratings of U, PG, 12A, 15 and 18.

OFCOM - The Office of Communications is the government-approved regulatory and competition authority for the broadcasting, telecommunications and postal industries of the United KingdomOFCOM handle communication with phone,radio etc

ASA -  Advertising Standards Authority is the UK’s independent regulator for advertising across all media, their work includes acting on complaints and proactively checking the media to take action against misleading, harmful or offensive advertisements, sales promotions and direct marketing. 

what role do regulgulatory bodies have in the digitail media industry

why do we need regulatory bodies: To protect us from advertising

Audience research

research. To understand how to L.o. – To explore various types of conduct primary research. 

Audience statistics: When facts and figures are collected on thing like circulation website ‘hits’, box office figures, ratings, sales, etc.

Primary Research: Research that is conducted first – hand (questionnaireies, focus groups, interviews, etc.)

Secondary Research: second – hand research conducted by using existing primary research information (books, magazins, internet, etc.)

Advantges of

Qualitative research: measuring individual opinions, attitudes , behaviour and the psychology behind the choice People make

Quantitve research: To measure responses in quantifiable terms (How much, how many), using numerical data.


Audience profiles

• An audience profile is one way for producer to work out exactly who is buying their product which ell them to ensure their product will see. several factor are considered including..

• Age 
• Gender 
• Race 
• Sexuality 
• lifestyle 
• education 
• occupation 
• income 
• personality type 
• buying habits

Demographics: A particular sector of population 

Psychographics: Labels givin to a particular type of person, based on their habits.


L.O. to understand stylistic code: 

• How are lighting and sounds used 

to create meaning for an auidience 

• understand lighting an sound terminology.

   Ambient Sound

• The sounds of everything going on around the person who is speaking 

• for example, the sound of waves and wind on a beach scene

synchronised sound 

• The word are spoken to match the lips movement of the speaker 

• Often used in music video or musical programs 

Voice over sound 

• Sound that is dubbed onto any picture sequence.

• Documentaries and advertisement often use  a lot of voice-over.

Sound Effects

• Usually added for effect 
• sounds to match actions of event on the screen (for example door slamming or glass breaking).
• Sounds that are about the fence but do not match anything actually shown (for example the sound of bird s singing).

Music

• Music is used to make the audience fell certain emotions as they watch the action on the screen.
• in high film and TV. specially composed music will be commissioned for the soundtrack 
• music add ed in post production 

Diegetic sound 

• Sound whose source is visible on the screen or implied by the action in the film.
• Voice of characters 
• Sounds made by object in the story 
• Music represente as coming from instrumental in story space.

Non-Digetic Sound 

• Sounds whose source is neither visible on the screen nor has been implied to be present in the action:
• Narrators commentary 
• Sound effects which adfd dramatic 
• Mood music 
• Coming from outside the source  

Deep it Sound

nom digetic sound of him narrating

backing music to build up him waiting

 digetic music for his dad leaving the store


Camera Movement
The way the camera moves in a shot is also important in analysing the meaning.

Crane
Refer to a dolly shot taken in the air using a heavy piece of equipment that the camera is mounted to.

handheld
Gives the shot a jerky effect that creates a sense of realism
E.g. the Blair witch project, The Bourne trilogy and cloverfield.

Planning
A camera movement that goes from left to right

Slow Motion
Showing a moving image more slowly than it was filmed

Speed
suggests how fast or slow the movement is.

Tilting
Averticle camera movement that points up or down while the camera is stationary.

Tracking 
When camera is mounted on a cart which travels along tracks, creating a very smooth movement. Also  known as a "dolly shot".

Zoom in/Zoom out 
A change in camera lens  focal length will give the illusion that the camera is moving closer or further away from the subject.

Lighting
To explore lighting is used for effect


Realistic lighting 
Used so that actors and sets are lit set naturally that the audience do not notice the technology that has been used to simulate reality.

Expressive lighting 

When the director uses light to set a mood or tone for a scene - or even look

Film like sin city and the Dark knight have expressive lighting.

High - Key Picture 
Makes the shot look very bright overall with small areas of shadow.
A Bright, Sunlight outdoor  scence is high key.

Low - Key picture 
Makes the shot look dark with few areas of highlight.
There may be one section of the shot which is brightly lit.


Clip 1
Low key picture is shown in the part when they are in the prison cell. As well in the fighting to show distraction.


Clip 2
natural lighting when there in the room


Clip 3
low tone creepy sounds, speed camera ,planning.

Clip 4
natralistic lighting



L.O. To explore narrative an todorovs narrative structure for analysing narratives.

Narrative: is simply a word for describing the plot or storyline of a film.

linear - Beginning, middle and end

Non linear - Flashback ect

Multi-Strand - several narrative running at the same time

Open - Cliff hanger, story does not resolve

Closed - story ends satisfactorily

Point of view - first person  ( thought the eyes of a character ), second Person (documentary), third person (outside the story - relating experiences).

Looking at Narrative 

Tzveran Todorov - Devised a way of analysing narrative according to the way they move through different stages
He suggested that many narratives regardless of genre can be broken down into specific stages.

Equilibrium - The setting is established, the key characters are introduced and the storyline is set up.

Disruption - Oppositional characters appear and the story takes a particular direction.

Recognition - the lives of characters and events are interwoven.Tension builds throughout this section, which is often the longest.

Attempts to repair - the highest point of tension after which there s dynamic change.

Reinstatement of equilibrium - matter are sorted out,  problems are solved and questions answered








                                                         Reception Theory

The theory states that media texts are encoded by the producer meaning that whoever produces the text fills the product with value and messages.A text can be recevied in one of the three ways.

• Dominate or preferrred reading 
• Negotiated Reading 
• oppostional Reading 

This is when the text is read in the way the producer inteded the text to be read.

This is a compromise between the dominaint reading and the oppostinal reading of the text.The audience accepts the views of the producer but also has their own input and understanding of the text.

Example: They see a handbag advertised and think it looks nice but could not justify spending the amount if money it would cost.

The audience rejects the producers prefered reading and creates their own reading of the text, usually  this is the oppostite of what the producer inted.

Preparing Pitch

• Confident body language clear voice 
• Preparation counter arguments creative visual aids (power points) eye contact relaxed /formal language avoid slang /filter words create a story gestures 
• research outfits/gimmicks 

Movement,posture and gesture - neutral,open,defined,strong
Use of space -