Understanding the purpose of music video
Introduction
For this assignment I will be discussing in detail how people consume music videos and where in todays generation.Along with how music videos are used to increase the income for the recored company and finally how music videos are used to promote.
Where do people watch/consume music video today? How has this changed over the past years? (discuss music tv channels, DVD and internet
nowadays media products have become much easier to consume due to the expansion of technology over the years.this has lead to easier access of music videos. The most popular places people watch and consume music videos nowadays would be youtube,vevo,soundcloud and spotify the platforms have made consuming music a lot more easier than ever due to the fact that anyone can access and get the hands on music a lot more easier than ever.
music consumption has changed over the years as technology has evolved as back in the day we use to consume music live or with coset tape, dvd player nowadays we have music everywhere in are cars,on tv channels,Dvd and internet.
How music videos have increased the income for the record company (find an example of artiest who owns the recored label and therefore benefits directly.)
music video have increased the income for the recored company by getting more people intrested in the artiest and recored label to create more revenue for the artiest and for new projects.There are many recored company out there in 20011Nielsen SoundScan report and noted that the "big four" controlled about 88% of the market:
This shows that most of the the music we consumed are by the same music company giving us the same stuff. As the same company influence the music company and
Introduction
For this assignment I will be discussing in detail how people consume music videos and where in todays generation.Along with how music videos are used to increase the income for the recored company and finally how music videos are used to promote.
Where do people watch/consume music video today? How has this changed over the past years? (discuss music tv channels, DVD and internet
nowadays media products have become much easier to consume due to the expansion of technology over the years.this has lead to easier access of music videos. The most popular places people watch and consume music videos nowadays would be youtube,vevo,soundcloud and spotify the platforms have made consuming music a lot more easier than ever due to the fact that anyone can access and get the hands on music a lot more easier than ever.
music consumption has changed over the years as technology has evolved as back in the day we use to consume music live or with coset tape, dvd player nowadays we have music everywhere in are cars,on tv channels,Dvd and internet.
How music videos have increased the income for the record company (find an example of artiest who owns the recored label and therefore benefits directly.)
music video have increased the income for the recored company by getting more people intrested in the artiest and recored label to create more revenue for the artiest and for new projects.There are many recored company out there in 20011Nielsen SoundScan report and noted that the "big four" controlled about 88% of the market:
- Universal Music Group (USA based) — 29.85%
- Sony Music Entertainment (USA based) — 29.29%
- Warner Music Group (USA based) — 19.13%
- Independent labels — 12.11%
- EMI Group — 9.62%
artiest we listen to compares to back in the 90s when there was six
- Universal Music Group
- Sony Music Entertainment
- Warner Music Group
- Independent labels
- EMI Group
- BMG
- polygram
These four arnt the only recored label out there are some independent recored company owned by the artiest themselves where all the revenue is directly used to benefit the artiest best interest some of these artiest include
- Nick Jonas And Demi Lovato - Safehouse Records
- Jay-Z - Roc Nation
- Disclosure - Method Records
- Ed Sheeran - Gingerbread
- Justin Timberlake - Tennman Records
- Madonna - Maverick
- Kanye West - GOOD Music
- Katy Perry - Metamorphosis Music
How music videos are use to promote
Music videos are used to promote entertain,promote artists and promote brands. But it's mainly to promote the track. A music video or song video is a short film integrating a song and imagery, produced for promotional or artistic purposes.
music videos are used to promote a particular song by displaying what the song is for instance if you here a particular song on youtube and the individual liked it they would be more likely to buy the album or song which would create more revenue on top it allows the artiest to get more exposure form people on the platform and get more view which will lead to more revenue.
music videos can be used to promote an album the first way of promoting an albulm is if You can generate some buzz early by having the album available ready for pre-order, and it allows you to accept orders as soon as you start promoting the release.
The pre-order phase allows you to target fans who missed out on the crowdfunding of your album, but still want to be the first in line to get a copy.
An example of synergy in the music sector is when two different products are released at the same time in order to attempt to boost sales of both products. This works as big companies are able to produce linked products over a variety of media which work together to promote each other to create a mutually beneficial relationship.
An example of a synergy in the music sector would be sam smith writing on the wall which is featured in James bound
Music videos are used to promote entertain,promote artists and promote brands. But it's mainly to promote the track. A music video or song video is a short film integrating a song and imagery, produced for promotional or artistic purposes.
music videos are used to promote a particular song by displaying what the song is for instance if you here a particular song on youtube and the individual liked it they would be more likely to buy the album or song which would create more revenue on top it allows the artiest to get more exposure form people on the platform and get more view which will lead to more revenue.
music videos can be used to promote an album the first way of promoting an albulm is if You can generate some buzz early by having the album available ready for pre-order, and it allows you to accept orders as soon as you start promoting the release.
The pre-order phase allows you to target fans who missed out on the crowdfunding of your album, but still want to be the first in line to get a copy.
An example of synergy in the music sector is when two different products are released at the same time in order to attempt to boost sales of both products. This works as big companies are able to produce linked products over a variety of media which work together to promote each other to create a mutually beneficial relationship.
An example of a synergy in the music sector would be sam smith writing on the wall which is featured in James bound
An example of synergy in the music sector is when two different products are released at the same time in order to attempt to boost sales of both products. This works as big companies are able to produce linked products over a variety of media which work together to promote each other to create a mutually beneficial relationship.
An example of a synergy in the music sector would be sam smith writing on the wall which is featured in James bound
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